Citrus' predominantly female leadership team takes SaaS services to international markets
Henrietta Heikkilä Henrietta Heikkilä was appointed as the CEO of the Citrus Group on January 1, 2023. Citrus is a refreshing exception in the IT industry. Of the employees, 32% are women, and the leadership team consists of 60% women.
The IT company Citrus has appointed Henrietta Heikkilä (MSc in Economics) as the new CEO of the group. Henrietta joined the company in April 2022 as the Chief Financial and Human Resources Officer, coming from Nordic Sports Brand, where she was leading the growth and internationalization of e-commerce.
Citrus' founder and former CEO, Markku Karas, will continue his work as the Chairman of the Board of Citrus and as a management consultant.
Accelerating growth with solid experience
With a clear corporate structure, internationalization is just around the corner
Celebrating its 20th anniversary, Citrus has been investing in product development and building its own SaaS products for the past five years. The SaaS portfolio has also been expanded through acquisitions. Now, the products and services have been transferred to their own subsidiaries. A clearer corporate structure provides a solid foundation for venturing into international waters.
At the heart of success, there is an excellent community
Three subsidiaries are led by a core team of strong expertise. Henry Kaunislehto (BBA), with a diverse background in IT projects, leads the software development, web services, and expert business of Citrus Solutions Ltd.
Sanni Laine-Luoto (MSc in Economics), who has had a long career in procurement and electronic procurement tools, leads Noventia Oy which provides procurement, supplier management, and contract management tools as a SaaS solution.
Saara Perho (LL.M), a legal and IT professional who has been in leadership positions at Citrus since 2016, leads the business of Lawder Oy. Lawder is a smarter legal and administrative services platform for businesses. In Lawder's virtual law firm, customers are connected free of charge with top experts suitable for each need. High-quality services and digital tools are just a click away in Lawder's lobby.
By streamlining the corporate structure, we aim to better reach the target audiences of each business unit, and at the same time, as a group, we can bring more strength to our endeavors.
Citrus is an IT company and a builder of digital services. We have highly skilled software developers, specialists, and our own SaaS products. The result of our work is user-friendly and intelligent services.